Author: Staff

Campaigns hitting the home stretch

As the campaigns hit the home stretch in the presidential race between President Obama and Mitt Romney, it’s interesting to see the various tactics both campaigns are using to get to the finish line. The Obama team is clearly focused on a very sophisticated and get out the vote (GOTV) strategy with very clear microtargeting. The Romney team is focused on an avalanche of television ads. Strangely the Romney campaign held back on TV ads for a long time, underspending the Obama team. Also, they seem to pay a lot more per ad based on some highly questionable purchasing strategies coming out of Boston.

Then we have the old-school tactics. The Romney team seems much more invested in yard signs, based on what I’m hearing from some sources. The Obama team has just released their plan in the form of a 20 page brochure to counter the Romney attack that Obama has not focused on a positive agenda. Some in the media have criticized this move for a lack of new ideas, but they will be mailing this to over 3 million voters.

Many campaigns will be focusing on these old school tactics with brochures, posters and yard signs, using online printing options to reduce costs, if they’re smart, like shopping for brochures at UPrinting. The key with these strategies involves efficiency and plenty of volunteers. The new wave stuff, like social media and online advertising, still eludes some of the smaller campaigns. That’s where they can really make a difference between winning or losing.

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Herman Cain’s non-traditional campaign

This ad from the Herman Cain campaign is getting a ton of attention and ridicule, and every traditional method of analysis tells us that this is another nail in the coffin of his campaign.

Yet Cain continues to lead in the polls. He keeps making ridiculous gaffes, but he still has significant support.

He’s also going very slowly with traditional campaign methods like building staff in the early primary states. He doesn’t have any organization focused on getting people to the polls.

He claims he’s running a “national” campaign, yet critics charge he’s just promoting his book or angling for a TV show on Fox.

Regardless of your politics, the Cain insurgency is fascinating to watch, and in a political climate where the Tea Party seems to love candidates more the less they look like traditional politicians, we have to ask ourselves whether this guys can actually win! It sounds nuts, but anything is possible. He doesn’t need much more than 30% support to win out.

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