This simple ad will be effective. Also, with all the tough attack ads the Obama team is throwing at Romney, they need some ads with a more positive message.

This is going to be a tough campaign season. Both sides are going to level harsh attacks at one another, and many of us will become sick of it as the campaign season moves on.

President Obama has certainly gone negative as he makes Bain and Mitt Romney’s business record an issue, and Romney and the right wing super pacs are being very tough on Obama over the economy.

But it’s rather pathetic, and perhaps a little desperate, when a campaign takes a string of words completely out of context in order to distort what a candidate said. That’s what’s going on with the “you didn’t build that” line of attack against Obama, implying that he said entrepreneurs didn’t build their own business. When you read the entire context of what Obama said, he was clearly referring to the roads an bridges built by society. See the video above as well.

Hopefully we’ll see Obama address this on the stump in a mocking tone of how desperate Mitt has become.

I’ve been saying for a while that Mitt Romney’s biggest problem will be his compulsive lying. It’s stunning how he repeatedly changes his positions, and then denies ever taking the previous position.

With that track record, the Obama campaign seems to have come up with an appropriate slogan – “Mitt Romney vs Reality.” The first ad has to do with Romney’s hilarious statement in Cleveland that he deserved plenty of credit for the recovery of the auto industry . . . even though he opposed the bailout. The ad is excellent, though coming up with ads against Romney should be pretty easy.

The ad is pretty good, and it frames the campaign nicely for President Obama. Simply, he inherited a mess, and his decisions have helped the country to move forward. The auto industry bailout is front and center in the ad.

Mitt Romney actually helped the cause this week when he tried to take credit for the auto bailout that he opposed.

The polls are close at the moment, so anything can happen, but Romney’s propensity to make claims that contradict his previous positions will likely undo him in the end.

This is going to be a bruising campaign. This ad from the Obama campaign hits Mitt Romney hard on outsourcing.