Missouri offers an interesting opportunity for Democrats to pick up another Senate seat. Incumbent Republican Roy Blunt was a clear favorite, but you can see from this ad that Jason Kandor is a formidable candidate.

Blunt has been attacking Kandor on the gun issue, so Kander, a former Army Captain who volunteered to serve in Afghanistan, went right after Blunt on this issue.

This is the kind of things more candidates need to do. Appeal directly to voters in their ads, and take on issues raised in the campaign. Having a clever angle like assembling a gun while blindfolded also helps!